This small coastal resort – originally Mumby Chapel - developed after the First World War when building on the Lincolnshire sand dunes became permissible.

In the late Victorian period there was a lifeboat station for a few years (1879-98) and in the 1930s motor cycling racing took place on the extensive smooth sands.

This view is from the sea bank looking westward to the small retail area.

Postcard, 1938