George Whipple*, producer of this postcard series, would have travelled into the town centre along this pleasant Avenue.
It was built as part of a planned scheme of new houses and roads between Castlegate and the River Witham following the sale of a large late Georgian house called Cheney House in the late 1860s.
A new Congregational Church was built at the corner of Avenue Road and Castlegate and this was opened on 13 October 1870. Cheney House was built on the site of the house occupied by the antiquarian William Stukeley.
* George Whipple was the earliest local publisher of Grantham postcards immediately after the introduction of divided back cards. In 1903 he had two motor garages in Grantham one in High Street opposite the George Hotel and the other in Watergate. He was a general dealer who had made his fortune through his shop in Watergate.
postcard, one of a series of 10, 1903